Digital Audit
Have you been using the same agency for a long time but aren’t convinced you’re getting the best results for your budget?
Maybe you’ve been taking a DIY approach to your online marketing and you’re not sure what’s actually working.
Or, perhaps you’ve been getting help from lots of different people and would like a more simplified, streamlined approach.
My full digital audit looks at all aspect of your online marketing strategy (SEO, Paid Ads, Social, Email Marketing). Benchmarks your performance, and identifies new opportunities to help you meet your business goals.
“Can't recommend Laura enough, her skills and the way she makes this so accessible to someone with little to no knowledge is unmatched.”
Full Digital Audit includes:
Kick off consultation to discuss your current online activities and understand your key business goals.
Full audit of all digital activities including:
SEO (Technical, Onsite and Keyword Analysis)
Paid Advertising
Email Marketing
Social
aimed at benchmarking your current performance and highlighting any missed opportunities.
Feedback on the usability of your website and advice on increasing conversions / leads / signups etc based on analytics data.
Content review across all of your digital channels.
New initiatives and “Next steps” roadmap broken down by in order of priority designed to refocus your digital efforts.
Video call presentation along with a copy of the presentation and any supporting documents.
From £495
What happens after a Digital Audit?
Once I’ve completed your Digital Audit and we’ve had our call, I’ll provide you with a PDF version of the report along with any supporting material. From then there are 2 main routes that clients can choose to take:
Clients with the knowledge and resource can use my report as a guide to enable them to implement a more effective digital strategy.
Other clients request that I implement the proposed changes on their behalf and carry out the day to day management of their online strategy. This work is undertaken as a bespoke retainer based package. More information can be found on my Digital Marketing Management page.